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The Leather for Life

Project type

Poster Design

A serie of promotional posters designed for the Italian artisan brand: IL BISONTE. To develop a memorable advertisement and convey the theme “Live Your Leather Life”. Three age groups: young, middle age and elderly will be a series of ads associate with the brand to deliver the meaning of Leather and Life. Along with the little protagonist getting maturer, the leather briefcase ages without getting ruined, the color ages and changes over time.

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